- 09 Feb 18
Could Logan Paul’s 12 million euro Empire fall?
Logan Paul may begin to rethink his controversial vlogging tactics now that YouTube has suspended his income like a disapproving parent. The Google-owned platform have stopped running ads on Paul’s channel temporarily, which has the potential to amount to a loss of more than a million dollars per month for the online celebrity.
Despite denouncing his past mistakes, most notably his decision to post a video that showed a suicide victim in Japan’s Aokigahara forest at the beginning of this year, Paul has continued to make videos that YouTube believe are “not only unsuitable for advertisers, but also potentially damaging to the broader creator community.” Which is why they are not allowing him to monetize further from his ostentatious output, at least for the moment. After a month’s hiatus from the site, the 22-year-old had assured viewers he had grown as an individual, but a recent upload, which features the tasering of dead rats, perhaps prompted YouTube’s ruling. With an audience made up largely of children, these offerings of content, packaged as quirky and goofy entertainment, is problematic. Although in Paul’s mind, parents should be monitoring their kids’ viewing more.
As Kyle Mulholland reported in the latest Hot Press, available now in stores and from the link below, “To understand how YouTubers approach manufacturing content you first have to understand what ‘attention’ means to them: attention is a form of currency, and it can make you money in more ways than just via adverts.”