Green succeeds Pat Montague, Managing Director of Montague Communications, who held the position for the past two years.

One of the most experienced PR and marketing executives on the Irish entertainment scene, Justin’s role as Marketing and Public Relations Director of MCD Productions has brought him into contact with some of the biggest names in the music, theatre and entertainment worlds – including Madonna, U2, Britney Spears, The Rolling Stones, Robbie Williams, Eminem and Neil Diamond – and seen him involved in major national and international events such as the Slane Castle concerts and the MTV Music Awards.

In addition, Justin has acted as consultant and co-ordinator for a number of TV specials for leading acts and played a significant role in organising promotional and sponsorship initiatives with brands that include Guinness, Coca Cola and Tesco. He also played a key role in organising both the Irish Government’s millennium celebrations and the opening and closing ceremonies for the 2003 Special Olympics.

Speaking about his appointment, Justin stated: “I am deeply honoured by the enormous vote of confidence members of the PRII have shown in me by electing me as their President and intend rewarding that support throughout my term of office. A key objective of my presidency will be to ensure that professional standards are maintained to the highest level, that services to members continue to be enhanced, and that our international links are improved.”

“In particular, however,” he continued, “ I want to achieve greater understanding of the role of PR in the business, political and cultural life of Ireland and will do all in my power to ensure that our profession receives the recognition it deserves amongst our peers.”

Justin has been a member of the Institute since 1999 and has held a number of key positions on National Council including Honorary Treasurer, Chair of Education and, most recently, Vice-President. He also spearheaded the Institute’s membership taskforce in 2004-2005.

Paddy Hughes of Drury Communications has been elected Vice President, with Stephen Rawson taking on the role of Hon Treasurer. Among the council members elected were Pat Montague (Managing Director, Montague Communications), Tony O’Brien (Director, Tony O’Brien Communications), Neil O’ Gorman (PR Director, Banks Love Marketing Communications), Orla Burke (Director, Fleishman Hillard) and Laura Fitzgerald (Press & Publicity Officer, RTE Television).