Good Hed

They're not saying how much moolah it's worth, but Hedrock Valley Beats have extended their lucrative deal with Evisu, the Japanese jeans company famous for its painted 'seagull' logo.
In addition to soundtracking Evisu's new commercial, 'How Do You Feel?' receives a single release through Fat! Records on May 27. Vocals are supplied by Matt Fulton who's previously collaborated with those other Northern dancemeisters, Agnelli & Nelson.
The Hedrock boys follow in distinguished footsteps, with past Evisu campaigns scored by Beck, Portishead and Snoop Dogg.