WATCH: New Eminem video

Rick Rubin's fingerprints are all over 'Berzerk', so it's only fitting that the prolific super producer gets involved in the video itself. An audiovisual assault in every sense, 'Berzerk' is very much in the rap/rock vein of previous Rubin/Jay Z effort '99 Problems' and boasts assistance from Kendrick Lamar and, er, Kid Rock.

Loaded with home video footage of street brawls, the promo includes a flash of violence taking place outside O'Connell St emporium Dr Quirkey's. Check it out below.