Ticket Swap Launch Service For Ireland

Ticket Swap have announced plans to launch their service in Ireland.

The secondary ticket seller, based in Amsterdam, offers a ‘fan to fan’ service which aims to ensure that touting for profit is reduced.

“Europe’s largest fan to fan ticket resale platform will expand its global mission – to make ticket resale fairer, safer and more transparent – to the Republic of Ireland,” a statement issued by the company said.

The initiative comes in the wake of the Irish launch of Ticketmaster’s Verified Fan platform – explained in detail by Ticketmaster’s Head of Music in North America, David Marcus, in the current issue of Hot Press – which aims to entirely eliminate the secondary market for shows for which Ticketmaster are the ticket sales agents. The platform was launched in Ireland for the upcoming Elton John shows, which are part of his farewell tour.

For their part, Ticket Swap argue that their service is a consumer-centric platform.

“Ticket Swap, providing a convenient alternative to insecure transactions on social media or buying through professional touts for inflated prices, aims to transform secondary ticketing in Ireland, making it safe, fair and transparent for real fans.”

What is being launched now is a new IP address, which uses the .ie affix which identifies the site as Irish.

“Irish fans deserve the chance to buy tickets for their favourite events at fair prices,” Ticket Swap CEO Hans Ober said. “We’ve specifically built our platform around a community if fans that want more freedom to sell their spare tickets directly to other fans, and also want the chance to buy tickets to sold out events without breaking the bank. Over five years, our platform has grown into the viable alternative to unsecured, informal sales and touting marketplaces across Europe. We are excited ti launch our service in Ireland.”

• Pic from the Sziget Festival. The Hungarian festival is one with which Ticket Swap formed a partnership.