On the heels of his debut EP Do Whatever Makes You Happy earlier this year, Lemonade Shoelace aka 23-year-old BIMM graduate Ruairí Richman, has released a brand new music video for his single 'Soul Syndrome' — premiering today here on Hot Press.

Hailing from Newcastle County Down, Richman first entered Dublin's BIMM Institute as a guitarist, soon realising that the field was oversaturated and choosing to immerse himself in electronics instead; discovering his prowess for songwriting almost instantly. Drawing from an eclectic array of sonic influences, such as the legendary likes of French duo Air, Tame Impala founder Kevin Parker and indie outfit The Flaming Lips, Lemonade Shoelace aims to emphatically load up the senses with colour and atmospheric melodies; combining synth-driven textures, infectious hooks and introspective songwriting to produce a sound that is warmly nostalgic, yet remarkably singular.

Having received high praise from the likes of Yungblud and Denzel Curry, and the enviable support of the BBC, Sirius XM, and KEXP, the young musician has quickly cemented his standing amongst the best and brightest of young Irish voices.

Lemonade Shoelace

An enveloping soundscape of rich, warbling synth, driving drums and delightfully idiosyncratic lyricism, 'Soul Syndrome' is a catchy slice of indie-inflected psych pop excellence. Mixed at Start Together Studios, Belfast and mastered at Sunroom Audio in New York, the track is a slick, resonant reflection on inner emotions and their ability to govern our actions, whether we want them to or not.

The accompanying music video, shot by Belfast-based filmmaker Dylan Wright, sees a bespectacled Richman crooning amongst a technicolour sea of Kaleidoscopic visuals and eye-related imagery, as subtitles impart further snatches of lyrical wisdom. "I wrote it with quite a spiritual essence in mind," Ruairí says of the track, "so I really hope you find meaning in the words."

"It kind of bridges between the old EP and what's to come next year..."

Catch the new video for Lemonade Shoelace's latest single 'Soul Syndrome' below: