We like Nelly; for his fluid rapping style, for his marvellously silly style of small step dancing and for having a defiantly girlie name in a world as macho as hip-hop. His records haven’t been bad either, but this is a bit of a duffer, an uninspired call for all the ladies to take their clothes off and nowhere near as good as that N*SYNC tune.

Still, extra points for calling his album Nellyville.