Irish TV show wins Clio Award

Dizzy Deliveries which is made by Macalla Teoranta, an Irish TV and content production company, was awarded a Silver Clio in the Public Relations for Social Good Category.

The TV show is the first Irish production to include the Lámh sign language system,

The achievement came in a category which included competition from global streaming giants such as Netflix, National Geographic and MTV.

The Clio Awards is an annual award programme that recognises innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals.

The Lámh Project had already picked up a Clio Grand Prix award in the Health category earlier this year in New York.

Dizzy Deliveries is a 13-episode children's TV show with Lámh signs which first aired on RTÉjr in October 2022 and is funded by RTÉ in conjunction with Coimisiún na Meán.

Lámh is the manual sign system used by people with intellectual disabilities and communication needs in Ireland. It was developed as a standardised, Irish-based approach to signing. It involves using speech with signs, and key words in a sentence are signed.

This multi-channel campaign aims to show the difference a simple 'Hello' can make to a child with intellectual disabilities or communication needs.

Since its release in October 2022, thousands of Irish people have learned how to say 'hello' using Lámh, including celebrities. Maria Doyle Kennedy was just one of the famous faces who took part in the initiative on social media and post a 'hello' on her X.

Beautiful children’s tv show #DizzyDeliveries launching today on #RteJnr. The show uses Lámh, a brilliant way to communicate and we had the great joy of writing the theme tune 😊😊😊😊😊#LearnSomeLámh#SayHello#TheLámhProject#MacallaTeo pic.twitter.com/KdAiVbtSr5

— Maria Doyle Kennedy💙 (@mariadkennedy) October 19, 2022

Commenting on the Clio Award win, Cúán MacConghail, Executive Producer of Dizzy Deliveries said: "I speak for the entire team behind Dizzy Deliveries when I say that we are delighted and honoured to receive this recognition from the Clio Awards".

"It was very important to us that this show was designed to be fully inclusive, while fostering a movement of awareness for Lámh.

"The recognition from the Clio Awards highlights the importance of using media and entertainment as a platform to promote social good and inclusivity".

The Clio Awards is an annual programme that recognises innovation and creative excellence in advertising, design and communication. Categories are judged by an international panel of advertising professionals.