This February marks the return of the Jameson Dublin International Film Festival - an eleven day event showcasing the best of Irish and international cinema.

And among the documentaries chosen for the festival is Upside Down, Danny O’Connor’s revealing examination of Creation Records.

Headed by the infamous Alan McGee, Creation was one of the most influential record companies of the ‘80s and ‘90s, signing such acts as Oasis, Super Furry Animals, The Jesus and Mary Chain, Primal Scream and many more.

In the new issue of Hot Press, Roe McDermott meets O'Connor to talk about the project. “You’ve got the story of Alan McGee and Bobby Gillespie, who went to school together, O’Connor explains. "One becomes this Mr. Label Svengali Guru character, and the other becomes this pretty significant rock star, and yet they were both completely interdependent. So the film starts and ends with them, and really it’s a story about friendship, about them falling in and falling out and their relationship.”

He goes on: “The music aside, the thing I absolutely loved about Creation was the attitude. It was very much about the swagger. And swagger is an ever-disappearing commodity, especially in the increasingly corporate age of music."

Read the full interview with O'Connor in the new issue of Hot Press (Glen Hansard cover), out now.

JDIFF runs from February 17 to 27 in cinemas and venues across Dublin, with Upside Down playing in Cineworld on February 24. For more details see [link]www.jdiff.com[/link].