U2's partnership with Apple on the Cupertino tech company's most cutting-edge products continues apace this month, as Bono and co enter virtual reality.
Offering an immersive 360 degree VR experience featuring the band onstage, surrounding the viewer and interspersed with scenes from around the world, it is the first such video from both U2 and Apple.
The Chris Milk-directed clip is available on Milk's Vrse App but it does of course require you having a headset for the full effect.
Luckily for fans that want to check it out, Apple and U2 have also teamed up to create an "Experience Bus".
It debuted at the band's London show on Sunday and is decked out with Oculus headsets and Beats headphones, allowing concert-goers to experience the unique 'Song For Someone' clip for themselves.