- 15 Sep 21
The iconic Irish venue has entered an eight-year partnership with Three Ireland.
The Olympia Theatre in Dublin is now called '3Olympia Theatre' – with the venue's social media platforms having been updated to reflect the change in recent hours.
The new name is the result of an eight-year sponsorship deal with Three Ireland. The company already sponsors Dublin's 3Arena, as well as a number of major festivals in Ireland.
As reported by RTÉ, MCD's Caroline Downey has stated that, following 18 months of lockdown, the new partnership is "more important than ever in supporting the venue to reopen its doors once again."
"Three has become one of Ireland's most supportive brands in music with 3Arena and festival sponsorships as well as making a real and credible contribution to Irish music artists," she continued, "and we are delighted to embark on this journey with them as partners as we enter a new era in this venue’s storied history."
As part of the partnership, people registered for 3Plus will get access to presale tickets for gigs at the venue 48 hours before general release.
Elaine Carey, Chief Commercial Officer at Three Ireland and Three UK, has also commented that the company are "excited to add the 3Olympia Theatre to our portfolio of music sponsorships and look forward to welcoming fans back to the theatre soon."
"This venue holds a very special place in the hearts of music fans, and we are committed to supporting the live entertainment industry and this iconic venue as it prepares to reopen to the public," she added.
The venue first opened as 'Dan Lowrey's Star of Erin Music Hall' on December 22, 1879. It was transformed from a music hall into a theatre in 1897, reopening its doors as The Empire Palace. It has operated under the name 'The Olympia Theatre' since 1923.
Over the decades, the venue has welcomed some of the biggest names in international music and theatre, including David Bowie, R.E.M., Adele, Charlie Chaplin, Laurel and Hardy, The Killers, Radiohead and many more.
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