The Chainsmokers Become Global Brand Ambassadors For Tommy Hilfiger

Tommy Hilfiger have signed The Chainsmokers as global brand ambassadors for Tommy Hilfiger menswear, beginning in the autumn of 2017. The duo – comprising Andrew Taggart and Alex Paul – broke through in 2014 with the single ’Selfie’, which was a Top 20 hit.

Formed in 2012, The Chainsmokers have sold more than 10 million singles and are currently the third most streamed artist in the world. In 2017, the duo won the Best Dance Recording Grammy with 'Don’t Let Me Down' featuring Daya, and their single ‘ loser', featuring Halsey, was recognized as the Top Collaboration of the Year at the Billboard Music Awards. Details of the deal have not been revealed, though there can be no doubt that it is a lucrative one for the band.

“Tommy’s pioneering approach to fusing fashion and music is part of our menswear heritage,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe. “Our partnership with The Chainsmokers reflects the company’s strategic commitment to bring the next generation of Tommy Hilfiger consumers into our men’s business with exciting fashion collections, curated shopping experiences, and digital commerce convenience.”

“The Chainsmokers are at the center of modern pop culture and their music resonates with a global audience,” the company’s founder Tommy Hilfiger said. “I admire the way they have carved out a new niche that fuses indie, pop, dance, and hip-hop. We’re extremely excited to work with them in the fashion space.”

“Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions,” said The Chainsmokers. “Tommy paved the way for collaborations between fashion and music, and we are excited to collaborate with a brand that aligns so closely with our own artistic approach and shares our passion for creating memorable experiences for our fans.”

The campaign was photographed by Lachlan Bailey in San Francisco.