One of the world’s leading management consultants, Havas Sports & Entertainment, had declared Oxegen to be Europe’s best music festival.
This follows a forensic analysis of 64 large scale events, the findings of which are intended as a guide for both consumers and brands.
In second and third place respectively were Glastonbury and Belgium’s Rock Werchter.
Oxegen was also deemed to have the Best Line-Up ahead of V, Rock Werchter, its Belgian rival Pukkelpop and Glastonbury.
So, MCD, give yourselves a collective pat on the back!