Nicha Turns Off Her Phone in Her Debut Single, ‘Devices’

Northern Irish pop singer Nicha has released ‘Devices,’ a single about the importance of disconnecting from social media.

‘Devices’ is the first release for Nicha, a 22-year-old who grew up listening to Bob Dylan, Jimi Hendrix and Bob Marley in Holywood, Northern Ireland.

Though Nicha is new to the scene, her music already has professional polish. The crisp electronic sound of ‘Devices’ bears the mark of Nicha’s more recent influences, which include Loyle Carner, Jack Johnson, Tash Sultana, Moloko and Bonobo.

Her work also has a critical eye: On ‘Devices,’ Nicha takes on internet addiction with lyrics such as “These stories make me anxious / my life is nothing like this, / living in a movie scene, / why is her grass so green.”

In a press release, Nicha elaborated on the single’s lyrics. “Technology can be powerful and educational, bringing us together, especially in strange times like these. But as I’m sure many will agree, it’s easy to waste time using it for the wrong reasons,” she said.

Nicha’s music has already achieved some recognition, earning airplay on Blast 106 FM and Dublin South FM as well as praise from figures in the Belfast music scene.

And there’s more coming soon. After graduating from school, Nicha travelled the world, busking her way through Sydney, Melbourne and Kathmandu.

Nicha took many song ideas from this experience: ““My time travelling around Australia and Nepal taught me so much about people, cultures, independence and myself.

“It gave me a lot of inspiration and insight into other people’s lifestyles and ways of thinking, giving me a lot to write about,” she said.

‘Devices’ is available to stream today on all major services. Check out its lyric video on Youtube below.