- 22 Jun 23
Kate Bush thanks fans for sending 'Running Up That Hill' on an "impossibly astonishing journey" 37 years after its original release due to it gaining over 1 billion streams on Spotify
Originally released via EMI Records on August 5th, 1985, 'Running Up That Hill (A Deal with God)' is no stranger to being a fan favourite. The first single hailing from Kate Bush's Hounds of Love, it entered the UK chart at number nine and then peaked at top three spot. It even hit the top 30 in the US, making history as Bush's first Top 40 hit in the States.
Now, the track has just reached 1 billion streams on Spotify after the song saw a recent rise in popularity.
The resurgence in attention can be attributed to Netflix's popular horror-drama series Stranger Things, which used the song as a background track in the fourth episode of its fourth season. There, it acted as the motivating music to Max's battle of wills with the series' most recent antagonist, Vecna, who was named after the fearsome Dungeons and Dragons creature.
Posted to the Still Watching Netflix YouTube channel, the video of the fight is captioned: "It's true: 'Running Up That Hill' by Kate Bush can literally save the universe. Max's (Sadie Sink) battle with Vecna is a moment in cinematic history."
Excitedly, the British singer-songwriter took to her website to share the good news before posting about it across socials Tuesday. Titled, "ONE BILLION STREAMS FOR R.U.T.H," it continued on to poetically thank her fans for their support.
"A billion streams! I have an image of a river that suddenly floods and becomes many, many tributaries - a billions streams - on their way to the sea. Each of these streams is one of you..."
"Thank you!" she continued. "Thank you so much for sending this song on such an impossibly astonishing journey. I'm blown away."
Kate's message thanking audiences for their support also comes a month after she announced that for War Child's 30th anniversary, she would be signing a limited collection of artwork created from a soundwave of 'Running Up That Hill.'
View this post on Instagram
"Every artwork has been hand signed by Kate and the soundwaves artist Tim Wakefield to support the incredible work of @warchild, a nonprofit organization doing lifesaving work to help refugees across the world," the post declared. There were only 100 prints and 4 originals available, selling out extremely quickly.
Humoursly, one comment remarked upon the single's popularity in relation to the Netflix show "C'mon stranger things fans, spend your money!"
Watch the official music video for Kate Bush's 'Running Up That Hill (A Deal with God)' here: