'The Little Book of Sound' was written by Niall ‘Bressie'’ Breslin, Dr. Malie Coyne and Susan Quirke on behalf of A Lust for Life (www.alustforlife.com)
The pocket guide is designed to share ideas on how to use ‘being sound’ to help our minds and our society – and a little on the science that supports why it’s so important!
Check out the launch video on Twitter now, featuring Jack Reynor, Dermot & Dave, Laura Whitmore, Steve Garrigan, Dara Quilty, Eoghan McDermott and Sinead Burke.

Today is the day! We are thrilled that our first publication #TheLittleBookofSound is now available in all good bookshops throughout Ireland today or you can buy via https://t.co/6ssynxfk1y Check out our video with some rockin messages of support from some special Lusty Lifers ? pic.twitter.com/ynSyYTQqbi

— A Lust For Life (@lustforlife) November 22, 2017

The origins of The Little Book of Sound come from August 2017’s phenomenally successful #SoundEffect campaign run by A Lust for Life and Pieta House, which simply asked the nation to share acts of soundness, however small.
The campaign was based on a core belief that people are fundamentally sound, a message that often gets lost in modern society.
The vision was to create a wave of positivity using #SoundEffect as a fulcrum for the human stories, actions and gestures that amplify the collective soundness of our nation. It also began a journey of education - helping people to understand why being sound matters.
'The Little Book of Sound' takes it one step further, encouraging people to be sound to themselves as well as others. It includes a little bit of the science supporting how being sound to others and to ourselves has a huge positive impact on our mind, bodies and the world around us.
“Small acts of kindness or self-compassion positively affect our physical and mental health dramatically. So as your next act of soundness maybe you’ll think about going out and picking up a copy of the book for you and your mates” says Jack Reynor, Ambassador for A Lust for Life.
Niall ‘Bressie’ Breslin, co-author of The Little Book of Sound, tells us: “We can be relentlessly hard on ourselves at times and throw on top of that the amount of toxic rhetoric, behaviors and actions we are witnessing throughout the world it can become overwhelming and unsustainable .
"Now more than ever we could really benefit by being a little bit sounder to ourselves and to those around us. Hopefully this book may people a few little tips on how to do that, especially at this time of year.”
Paula McLoughlin, Chair and Acting CEO of A Lust for Life, says that “being sound pays off".
She adds, "But we often forget the importance of being sound to others and can be particularly hard on ourselves. Treat yourself to The Little Book of Sound and learn a bit more about the science of sound."
The Little Book of Sound is available through all good bookshops priced €4.95, or online at www.alustforlife.com

Today is the day! We are thrilled that our first publication #TheLittleBookofSound is now available in all good bookshops throughout Ireland today or you can buy via https://t.co/6ssynxfk1y Check out our video with some rockin messages of support from some special Lusty Lifers ? pic.twitter.com/ynSyYTQqbi

— A Lust For Life (@lustforlife) November 22, 2017