Beauty & the Beast 2017 Trailer Breaks Records

The recently released trailer for Beauty & the Beast is by this time the most viewed movie trailer in one day, and probably the biggest online trailer ever. In only 24-hours the video received over 127 million views due to the many social media campaigns. The internet presence of Emma Watson (starring as Belle), with twenty seven million views alone coming from her Facebook profile, also contributes to pushing the trailer into the record books.

The remake of Beauty & the Beast snatched the record of Fifty Shades Darker which had been at the top spot since its release in September – along with Star Wars: The Force Awakens, Captain America: Civil War and the earlier teaser trailer of Beauty & the Beast in the top five.

The film features the Harry Potter star Emma Watson as Belle and Dan Stevens, known from Downtown Abbey, as the Beast in this adaption of the 1991 Disney animation, which again, was loosely based on a French fairy tale by Jeanne-Marie Leprince de Beaumont.

Good news for all Disney fans: The movie will most likely stick close to the original from 1991 and adapt most of the plot. So same old story with new faces:

The Beast, once a prince, is cursed by an old woman for his arrogance by way of an enchanted rose. If he doesn’t find his true love before the rose’s last petal falls, he will remain as the Beast forever. He lives in his old castle with his former servants who have been transformed into household objects. Fortunately Belle, a young and beautiful woman, crosses his castle on her way. He imprisons her and tries to win her love – the beginning of the romance between both.

Beauty & the Beast will be a musical, featuring songs from the animated original.

The production team completed the shooting and the film is expected to be ready for the big screen worldwide on March 17, 2017. It may just be one of the biggest movies of the year!