- Culture
- 12 May 22
ABBA share new 'Voyage' costumes ahead of groundbreaking digital tour
The outfits take inspiration from ancient Greece with a twist of modern disco.
The costumes for ABBA’s upcoming ‘Voyage’ digital tour have finally been shared.
The long-awaited tour opens at London’s all-new ABBA Arena on May 27, showcasing Avatar versions of ABBA.
Designers such as Dolce & Gabbana have worked on making charming outfits for the upcoming show.
Costume designer B. Åkerlund, who has worked with artists such as Madonna, Lady Gaga, and Beyoncé, collaborated with leading designers and studios from the worlds of fashion and entertainment.
Such designers include Manish Arora, Erevos Aether, and Michael Schmidt, who worked tirelessly to create iconic looks for the show.
Concert producers Svana Gisla and Ludvig Andersson explained: “Rather than recreating a ‘nostalgic’ 1970s look for ABBA Voyage, our vision, along with director Baillie Walsh, was to dress the band as the contemporary pop stars they are.”
The members of ABBA approved the designs, inspired by Greek gods and goddesses, and the costumes were shortly built as real outfits before being ‘digitized’ by Industrial Light and Magic.
For information on tickets for the digital tour, see here.
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Check out our review of Voyage here
Listen to the iconic album below.
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