Baz Luhrmann campaign launches in Ireland

Nick Baker, Executive General Manager Marketing for Tourism Australia said the campaign was unlike any other. “It’s cinematic in style, is based on a story with a beginning, middle and end, is sophisticated and highly emotive,” he said. “It is not the traditional slide-show of pretty pictures of places and people."

The idea for the 30 and 60 second ads stem from Baz’s film, 2008's Australia, which tells the story of Lady Sarah Ashley (played by Nicole Kidman), who has lost her sense of self but who finds adventure, romance and her true self when she comes to Australia.

To view the directors advertising debut, click here.