WATCH: Blood Donor's 'Bienvenue' video

Blood Donor released his debut single 'Bienvenue' a few weeks ago. The euphoric track toes the line between rock and pop, and solidifies Luke Reilly's solo career as one that will perhaps move in a different direction to that of his former band.

Reilly told Golden Plec: “I wanted to come out of the gates with something immediate and feel-good as a gentle welcome into the new sound. It’s just fun, give people something to enjoy before I hit them with the 13-minute funeral dirges, ya know?”

Directed by Francesca Saunders with camera work by Stephen Allen, the 'Bienvenue' video is a fun, tongue-in-cheek visual experience that mirror the feel-good nature of the track. Watch below.