The Hilfiger Sessions has featured such high-profile acts as Wyclef Jean and Kelly Rowland.
In addition to the gigs themselves, TommyTV will carry exclusive artist interviews and backstage footage, and premium content from the Sony BMG archives.
There’s also an interactive ‘My TommyTV’ element enabling fans to create their own personal playlist of TommyTV clips and subscribe to a regular news update.
Bands can get in on the act too, with the Hilfiger Auditions providing a global shop window for up and coming acts who can upload their music.
“We first started the Hilfiger Sessions concerts out of our love for live music and a pure desire to support upcoming talent,” enthuses Fred Gehring, CEO of the Tommy Hilfiger Group. “The Sessions grew to develop major followings in cities across Europe, and we have been actively seeking ways to bring the amazing spirit of these live evenings to a broader audience. We are extremely excited to unveil TommyTV as a highly innovative new platform which will inspire and extend the Sessions as well as strengthening our brand’s commitment to its heritage of music.”
Techies might like to note the use of start-of-the-art Papervision 3D technology, which sucks you right into the musical action.