Ticketmaster has today introduced Ticketmaster Local in Ireland, a platform designed to inspire people to discover and support their nearby venues and events.

Ticketmaster local features an interactive location-based map, a comprehensive local venue directory, and a dedicated focus on Irish performers.

The new project aims to "streamline event discovery for fans in local communities".

Keith English, MD of Ticketmaster Ireland, said of the new initiative: “Our grassroots venues are the heart of the Irish entertainment industry, and with Ticketmaster Local, we want to make sure we keep those sacred spaces pumping.

Continuing Mr English went on to say: "By boosting the visibility of events put on by independent event organisers, we’re helping them reach a broader fanbase, supporting our homegrown businesses well into the future.”

Event organisers and artists who list events on both Ticketmaster and Ticketmaster’s self-service platform Universe will benefit from the new platform as events are automatically published through to the map, greatly expanding their reach. Universe allows event organisers to fully manage their own events from initial setup and sales, to admitting fans at the gates.

The launch comes off the back of Ticketmaster joining the AIM Ireland Friend of Programme – who serve as the collective voice of the independent music industry in Ireland.

Gill Dooley, CEO, AIM Ireland, said: "Partnering with Ticketmaster as they kick off their Ticketmaster Local campaign aligns seamlessly with AIM Ireland's mission.

As the Irish Association of Independent Music, we are dedicated to fostering growth, awareness, and opportunities for the independent music industry in Ireland. This collaboration not only enhances our advocacy efforts but also amplifies our commitment to building a vibrant, interconnected community".

You can check out Ticketmaster Local here.