- 17 Feb 23
Sloucho experiments with the identify-reflective duality of two combined tracks in their new electro-pop live video for 'Readymade/Everything (Live)'
'Everything' just made its way to Spotify today, but if you want to listen to 'Readymade,' you'll have to tune back in on March 3rd.
Affectionately referring to the two as "ex-lovers, reunited" on Instagram, the dual track is an exploration of the multi-faceted forms of identity Sloucho has. Described as a SOPHIE meets Joy Orbison, the track has a Gen-Z level of innovative creativity, combining "bootleg-ish" vocals blended into techno beats.
The live video was shot by Mick Noone Behan and the sound was done by Ben TJ Phelan.
'Everything' is the electric-pop musician's second single, hitting the soundwaves only three months after his debut 'Hold It Down' got its own music video. Their first "cinematic-stepper" electronic track took inspiration from hyper-pop, future-R&B, and post-dubstep genres.
Sloucho doesn't stop with just the mixing of tracks. In the video, adorned with a white horned-hat and tulle fringe masking their face designed by friend and collaborator Ríon Hannora, Sloucho plays off the conflicting ideas of an angel and a devil. They are faceless and inhuman in an eye-catching, modernistic reinvention of themself.
The video, similarly, transforms them, seeing them "shapeshift into an oxymoron." It's not just the music that's split and stitched back together: the video also ventures into a kaleidoscopic melting pot meant to explore the concept of split characters and personalities.
The set explores duality as the video splits between different angles. It showcases a series of miscellaneous bits and bobbles, clothing pieces, and personal items across costume designer Hannora's studio.
Touted as a slow-fashion and zero-waste space, there are certainly some interesting design pieces in the glitter-bombed ecosystem. A sewing machine to Sloucho's right, a panda plushie on a table to their left - there's even a piggy plush in a tutu by their knee.
Keen-eyed fans will even notice the blue rope-woven top behind the Irish producer, which was featured in Sloucho's 'Hold It Down' video.
Sloucho says that playing with the idea of duality allows them to express themselves in "a way that their typical human form could not."
“Creating new identities allows for new stories and tales to emerge and intertwine, and those stories will eventually create an interconnected world where I can hopefully retire to some day”, they say.
“Escapism sometimes comes with negative connotations but real life is boring, I want to create my imagination and then live in it.”
Watch Sloucho's new music video for 'Readymade/Everything (Live)' here: