- 30 Oct 20
His newest releases attacks major social media platforms, like TikTok for exploiting its users.
Dublin artist Moncrieff has released his new single ‘AMERICA' and announced the release of his second EP The Class of 2020.
'AMERICA' is a call out on big corporations using consumers as toys. The song's upbeat production may fool its audience into jamming along, the lyrics hit a deeper note - the absurdities of American culture.
“I had planned to release my second EP earlier this year but I felt after all the world kind of came to a standstill that maybe I should hold off. Nobody had a clue what was happening and the music didn’t feel fully right for the time. Then I realised these are the times that I had actually always dreamt about writing songs for and being able to make music that had a voice in this bizarre time we’re in," Moncrieff said.
Consumerism and materialism draw the user in to spend time using the program of a big corporation, which is how consumer later finds themselves giving up all their time and money.
“We spend money we don't have on things we don't need to impress people we don't like," Moncrieff said.
Moncrieff is growing into adulthood in a world that seems to be getting crazier by the day and beginning to explore his role as an artist with an influential platform.