Dead Weather are putting out a new single for their track 'Blue Blood Blues'. So far, so what?

But wait! It's being released in three different versions: a 7" record (with the B-side "Jawbreaker [live]"), a 12" record (with the B-side "No Hassle Night"/"I Just Want to Make Love to You [live]"), and a totally new form of vinyl recording that Jack's calling 'the Triple Decker Record™'.

It's basically the "Blue Blood Blues" 12" single... with a 7" record of an unreleased Dead Weather song inside of the 12" record.

Only 300 will be available from today, 17 September

If you, too, are slightly confused by this innovation, please watch Jack White explain his newfangled old school/new school technology in a tutorial video below: