After premiering 'That's The Point' on Hot Press earlier this month, R3D has shared the music video for the single, featuring some of the most promising names in the Irish hip-hop boom.

R3D, who built up an enviable reputation for his high-energy sets as Tebi Rex's DJ, spent cultivating his unique sound in his own home studio, taking influence from West Coast rap, trap and ‘90s R&B. Now he's ready to present his vision to the world, with the release of his upcoming EP, The R3D Tape.

‘That’s The Point’, our first taste of the new project, is a hard-hitting track full of effortless braggadocio. Centred around an irresistible groove, the single features two of the brightest talents in the Irish hip-hop scene, Txmmy Rose and Max Zanga. Txmmy is a frequent collaborator of acclaimed artist Evans Junior, while Max is one half of rapidly rising hip-hop duo Tebi Rex. Tipped as one of our Hot For 2019 Irish Acts, Tebi Rex released their debut album, The Young Will Eat The Old, last week, and will headline Lost Lane in Dublin on November 9

“The collaboration came about naturally,” R3D revealed in a statement about the release. “After I'd made the beat and recorded my first verse, I showed it to a few of my mates. I originally planned for it to be a solo track with two other verses, but when I showed Txmmy and Max, they felt it was hot and wanted to drop a verse. I said calm - and we had a track.”

Take a look at the official music video for 'That's The Point', directed by R3D and Marshall Woods, and edited by Kevin Hughes, below: