Videos taken during Saturday's Harry Styles show in Austria include the mega popstar holding his face before continuing the performance.

The incident occurred during As It Was singer's first encore song and despite seeming to be in pain, he was able to finish the show without delay.

"It looked like it hurt very much," said one fan, recalling that it seemed as though Styles had to "collect himself" before turning around and continuing the performance.

Harry Styles gets hit in the eye by an object thrown at him during his concert in Vienna. pic.twitter.com/mD9kzFoQvG

— Pop Crave (@PopCrave) July 9, 2023

This is not the first time the singer has been struck by thrown objects onstage. Last month during a gig in Cardiff, he was hit in the face by a bouquet of flowers a fan had chucked at him, and last year he was hit by candy somebody had thrown.

A growing number of artists have had similar incidents, like pop star Bebe Rexha who needed stitches after getting a phone thrown at her last month during a show. Just a few days later, pop artist Ava Max was slapped so hard by an alleged stage invader it scratched this inside of her eye.

Throwing items onstage is by no means a new tradition during live shows, and fans in the past have generally stuck to soft, small objects that wouldn't cause damage if it were to hit the artist. However, the rise in these recent onstage incidents seem to indicate that unspoken rule as a thing of the past, as fans have taken to throwing bigger and more dangerous items at the performers.

Adele spoke out about declining concert etiquette at her Caesar's Palace residency in Las Vegas just last week. "Have you noticed how people are, like, forgetting fucking show etiquette at the moment," the singer asked the crowd. "I'll fucking dare you to throw something at me and I'll fucking kill you. Stop throwing things at the artist!"

Styles has not commented on the incident, and will continue his Love On Tour shows as scheduled.