Music
19 Aug 21

David Keenan drops 'What Then Cried Jo Soap' video ahead of new album and tour

The follow-up to David Keenan's 'A Beginner's Guide To Bravery' will be released this autumn.

Louth singer/songwriter David Keenan has returned with another teaser from his upcoming second album WHAT THEN?, coming October 15.

The video for 'What Then Cried Jo Soap' sees Keenan taking on interpretive dance and swimming while his thumping new track plays.

"This song details the desire for purpose and meaning in one's own life," he says in the description for the music video.

"These are human struggles which I believe we can all relate to, heightened like never before as a result of the great trauma that has affected all our lives in countless ways since the pandemic began."

What Then? Cried Jo Soap audiovisual world is out now in full! Link in bio X pic.twitter.com/qd0oxJEJaX

— David Keenan (@DavidKeenanmuso) August 19, 2021

'What Then Cried Joe Soap' follows on from the Dundalk man's second single to be released from the LP, 'Bark'. The track was described by the singer-songwriter as "an endorsement of irreverence, a wired psyche in flux, wildly howling itself to order," and arrived after the acclaimed 'Peter O'Toole's Drinking Stories' earlier this year.

"WHAT THEN? was recorded at Black Mountain Studios, and produced by Jonathon Mooney of indie-rock band Other Lives.

"WHAT THEN? details my dealings with the human condition, an imagining and re-imagining of what was, what is and my place in it all," David explains. "Expect all types of weather on the hopeful road towards clarity."

Revisit Hot Press' February 2020 interview with the Louth musician and poet here.

Watch the video for his new single 'What Then Cried Jo Soap' below:

Not content with just releasing a new record, David will also be bringing his personal brand of folk to venues around Ireland and UK later this year; check out the dates below:

October 2021:

13th - Limelight, Belfast

16th - Hare & Hounds, Birmingham

November 2021:

22nd - Deaf Institute, Manchester

23rd - Assembly Hall, Islington, London

24th - Komedia, Brighton

27th - Leadmill, Sheffield

28th - Firebug, Leicester

30th - St. Luke's, Glasgow

December 2021:

1st - The Caves, Edinburgh