- 11 Feb 21
Jeep has pulled a high-profile advert featuring Springsteen from YouTube after the veteran rocker was facing a drink-driving charge.
Bruce Springsteen has been charged with drink driving in the US, with a spokesperson commenting that the singer was co-operative.
Springsteen was arrested on November 14 in a part of the Gateway National Recreation Area on the New Jersey coast, according to the National Park Service.
The park is on a narrow, beach-ringed peninsula, with views across a bay to New York City.
It is about 15 miles north of Asbury Park, where Springsteen got his start as a musician and bandleader - later made famous with his debut album Greetings From Asbury Park, NJ.
The 71-year-old musician is accused of driving while under the influence, reckless driving and consuming alcohol in a closed area.
The news came after he appeared in his first-ever advert, promoting a message of national unity in a Jeep commercial aired during Sunday’s Super Bowl.
The car giant has now removed the advert from YouTube and said “drinking and driving can never be condoned”:
“It’s right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever."
In Springsteen's commercial monologue during the fourth quarter of the Tampa Bay Buccaneers’ victory over the Kansas City Chiefs, he said: “Now, fear has never been the best of who we are.
“And as for freedom, it’s not the property of just the fortunate few. It belongs to us all. Whoever you are, wherever you’re from, it’s what connects us and we need that connection. We need the middle. We just have to remember the very soil we stand on is common ground.”
Image credit: Jeep
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