Behind-the-scenes at the Smirnoff Stage at Electric Picnic: Featuring live visuals, murals, mixologists and more...

If you’re wandering through the sweeping grounds of Stradbally Hall, and suddenly find yourself surrounded by gloriously feel-good tunes, thriving hubs of creativity, and dazzlingly diverse sounds, styles and perspectives, then good news – you’ve stumbled upon the Smirnoff Stage, at Electric Picnic 2024!

The hottest party in town – where everybody is invited – the space will serve as a vibrant cultural venue in the heart of the festival, encouraging artists and revellers of various backgrounds to throw themselves into the mix, and come together through music...

The Smirnoff Stage is home to eight conveniently designed doubled-sided bars, with the mezzanine areas on top providing an unbeatable view of the acts onstage. It's also the perfect spot for some delicious cocktails, with 100 mixologists working across the weekend.

Of course, the place is going to look good too! The Minaw Collective will be creating vibrant murals in the Smirnoff zone, giving the space an immersive street art edge.

You can also look forward to a cutting-edge visual experience, put together by leading AV and lighting specialists Kev Freeney and Ólan Clarke. Integrating state-of-the-art live visuals with spectacular lighting, lasers, and visual effects, the pair are collaborating with the Verve team and some of the top talent in Ireland for the Smirnoff Stage – bringing everyone in the audience together under the stage’s brilliantly bright beacon...

Stay tuned to Hot Press for more information about Smirnoff at Electric Picnic...

The Smirnoff Stage will feature at Electric Picnic 2024, which takes place at Stradbally Hall in Co. Laois from August 16–18.