BACARDI named official spirit sponsor of Rock & Roll Hall of Fame 25th Anniversary Concerts

BACARDI®, the world's favorite rum, is officially set to sponsor the Rock & Roll Hall of Fame 25th Anniversary Concerts, which will feature stars like U2, Bruce Springsteen & The E Street Band, Simon & Garfunkel, Metallica, Paul Simon, Aretha Franklin, Stevie Wonder, Crosby, Stills Nash & Friends, Eric Clapton and many more. Many of music's biggest stars will come together on October 29 and 30 at Madison Square Garden in New York for two exceptional concerts.

Each night will feature a different line-up, with artists performing their own songs and the music that inspired them - all designed to tell the story of rock and roll. To show its support for the program, BACARDI will ask the distinguished line-up of performing artists to sign commemorative bottles of BACARDI Reserva Limitada rum, an ultra-premium rum aged between 10 and 16 years, and 25 bottles will be auctioned off for charity in recognition of the Rock & Roll Hall of Fame 25th Anniversary. Proceeds from the auction will benefit the Rock & Roll Hall of Fame Foundation and Museum.

In honor of these groundbreaking concerts, BACARDI has created a signature cocktail, the BACARDI "Center Stage," a delicious mix of BACARDI® Superior Rum, fresh lime juice, strawberry puree, cranberry juice and citrus soda. To provide additional support, BACARDI will sponsor events, including the official after party surrounding the 25th Anniversary celebration.

All proceeds raised through the 25th Anniversary concerts will go towards creating a permanent endowment for the Rock & Roll Hall of Fame Foundation and Museum. Executive producer of the event Jann Wenner and the creative committee, which include Tom Hanks, Gary Goetzman, Robbie Robertson, Joel Gallen, and Cameron Crowe, are working with the artists to curate the show through the live performances and filmed segments.

For more information about the official spirits sponsor, BACARDI please visit www.bacardi.com.

For more information about the Rock & Roll Hall of Fame and the 25th Anniversary celebration please visit www.rockhall25.com.