Apple rumoured to be buying Jay Z's TIDAL

It's alleged that Apple are making moves to buy TIDAL, the music streaming service from Jay Z.
The rapper acquired TIDAL last year and it has since been supported by big names such as Kanye West, Madonna, Rihanna and of course Queen Bey.
The Wall Street Journal reports that there are "ongoing" talks between the rap mogul's executives and Apple but so far no statement has been made by either party to suggest that such negotiations are even taking place.