Assassin's Creed Producers Playing Down the Movie

Is this a ploy of reverse psychology and effective marketing or the god's honest truth?
The European boss of Ubisoft (who are the original creators of the game) Alain Corre is driving home the point that Assassin's Creed 'won't make a killing' in the box office. With video game to movie transition proves to be the hardest to pull off, producers of Assassin's Creed are probably feeling the pressure considering how the highly anticipated Warcraft: The Beginning turned out to be quite the anti-climactic affair.
Corre is insisting that the reason they've made the Assassin's Creed movie is to bring more people to the game. "We are not going to earn a lot of money from Assassin's Creed. Although we will make some money, it is not the purpose of this movie. The purpose is to bring Assassin's Creed to more people," Corre reiterated, "We have our core fans, but what we would like is to put this franchise in front of a lot more people, who, maybe, will end up playing the next Assassin's Creed game."
Assassin's Creed reunites Michael Fassbender with his Macbeth director Justin Kurzel and his Macbeth co-star Marion Cotillard. Father and son, Brendan and Brian Gleeson also star in film. Fassbender, on the other hand, seems far more optimistic about the films potential to become something great; "There's so much cool stuff in the game, that we're actually spoiled for choice in terms of what we can use and what we can't, but we also want to bring new elements to it and perhaps our own version of things that already exist in the game," the main star revealed to IGN, ""But we're definitely making a feature film, and we're approaching it as a feature film, as opposed to approaching it as a video game. So I'm really excited about it, and we're working very hard to make sure that we've got the best and most exciting, original package."
Fassbender also acts as a producer for Assassin's Creed and has suggested that should the film make an impact and gain positive reviews that there may be a chance of a sequel.
Fingers crossed Assassin's Creed fans. All will be revealed when Assassin's Creed hits cinemas this December.