WATCH: Lucy McWilliams brings the glamour in new 'Break My Own Heart' video

Dublin native Lucy McWilliams has unveiled the Julia George-directed video for her latest single, 'Break My Own Heart'.

Following the enormous success behind her recent demos 'The Woman In Me' and 'Medication', the emerging 22-year-old singer-songwriter aims to illustrate the warm, passionate yearning behind the original recording of 'Break My Own Heart' in the hotel-set video.

Marking the first set of visuals of her career to date, McWilliams overcomes her camera shyness to deliver a beautifully fresh and cinematic performance of her vibrant new offering. Doing her makeup in a glamorous hotel bathroom (it's reminiscent of Vogue's "get ready with me" style videos of celebrities facing the camera) before she heads down to the bar, Lucy ends up in a bathrobe jumping around a bed full of balloons.

Parts of the video are shot in home footage, DIY-style, while the ending sees McWilliams alone in the elevator as the doors close.

Adding about the visuals, she said, "We had loads of fun making this video! I did it with my friends back home in Dublin; they're so so talented and all literally my best friends. We didn't really have a plan, or if we did, we didn't use it, just ran around and had fun! I'm always so uncomfortable around the camera so I feel so lucky that I had all of them with me for my first video!"

Lucy McWilliams has recently performed at numerous UK and Ireland festivals, including The Great Escape, Oberkampf Festival in Paris, supporting Jake Isaac at Woolwich Works plus playing Ireland's All Together Now Festival.

The talent is also set to perform at Ireland Music Week from the 4th-7th October later this year. Lucy went to University in Berlin, but now lives in London alongside many other Dublin-raised musicians hoping to get their foot in the door of a tough market. McWilliams ended 2021 supporting Arlo Parks at the O2 Shepherd's Bush Empire, no less.

McWilliams released a string of singles since 2020 which have amassed over 13 million streams on Spotify alone. Since then, Lucy has spent 2021 and the beginning of 2022 honing her sound with friend and frequent collaborator, producer: Charlie Hugall. The result so far has been two demos released in May and June this year: 'The Woman in Me' and 'Medication' which both tapped into Lucy's vulnerability as a writer.

While 'The Woman in Me' speaks to having different versions of yourself which you may not necessarily like, 'Medication' is about the emotions accompanied with losing someone who struggled with their mental health issues.

'Break My Own Heart' is yet another step in the right direction for the rising star, check out the video below.