- 04 Feb 22
"We wanted to create visuals that were reflective of the complexity and beauty of community, especially the immigrant community within London," said Joy Crookes on her new video.
Joy Crookes has released a new video for her fifth single from her debut album, Skin, '19th Floor'.
The piece showcases the lives of different immigrant communities living in London, including a brief bit of Irish dancing.
"I loved working with Ebenezer (the video's director) on this video," Crookes explains in a press release.
"We wanted to create visuals that were reflective of the complexity and beauty of community, especially the immigrant community within London. The song is a recognition of all the obstacles immigrants have to overcome to build a life in somewhere like the UK, an acknowledgment of the journey that my Grandmother for example had to face to get to the 19th floor of a South London tower block and the heights that she has managed to reach."
The new music video comes days before the annual Brit Awards on February 8, with Crookes nominated for two awards, Best New Artist and Best Pop/R&B Act.
In an interview with Hot Press last year, she touched on some of the themes of her album, including her lived experience as "the only brown person in an Irish family".
"I've always noticed it, and I've always noticed being the odd one out," she said.
"When you say 'Irish' you don't think of Black Irish people or brown Irish people – when that's just as much a part of the history as anything else."
Watch Joy Crookes' new video for '19th Floor' below.