Three Ireland has partnered up with six Irish musicians to write, record and release two brand new collaborative tracks.

This project is a part of the "Made By Music" initiative which explores the connection which humans create through music, by collaborating with Irish artists from the thriving Irish music scene.

The first joint effort features renowned Irish artist David Kitt, singer songwriter Kean Kavanagh and soul vocalist Fehdah for the hypnotic summer anthem, 'Follow The Sound'. All three artists contributed to the songwriting and production, which results in a unique and refreshing track with several influences that work in harmony.

The official music video for ‘Follow the Sound’ captures a bride who loses herself to the music during her first dance. It was directed by Ian Robertson.

The second #MadeByMusic collaboration of the series will be released later this summer, by Soulé, Sorcha Richardson and Elaine Mai. This track will also be supported by a world-class music video.

This series aims to provide musical opportunities to musicians so they can gain further prominence and reach a wider audience with a devoted media campaign that would previously not be readily available to smaller artists.

"We are thrilled to announce the amazing artists we are partnering with as part of the Made By Music initiative." says Aislinn O’Connor, Head of Brand and Marketing Communications of Three Ireland. "Our ambition this year was to collaborate with more artists to release new tracks for everyone to enjoy. We have just released the track and video for the first collaboration ‘Follow the Sound’ and are looking forward to releasing another incredible collaborative track later this summer."

Three Ireland champions itself on being the sponsor of Ireland's premier live music venue, 3Arena and the largest Irish music festivals Electric Picnic and Longitude.

The #MadeByMusic campaign is one of the company's further attempts to support the Irish arts.