- 08 Nov 18
Catherine Owens was Creative Director of screen imagery for animation, film and video for both the Vertigo and the 360° tours
“We were always trying to be ahead of the curve...”
I first met Willie Williams at Madison Square Garden during the Joshua Tree Tour, but my involvement with the band really started with Zoo TV. I customised the Trabant and provided content for the massive video screens. That tour was about breaking new ground with what you could do in a live show, bringing theatrical, performative elements into the rock arena. We licensed art and worked with artists like David Wojnarowicz, Run Wrake, Brian Eno and Keith Haring.
That led to using Keith’s work in beautiful animations on the PopMart tour, and also led us to Roy Lichtenstein. There was a strong connection between what was happening in the art world and what happened on the stage. To invite great artists to use their platform, make what they want to make, say whatever they want to say – that has continued with U2.