Music
04 Dec 23

TikTok and Ticketmaster expand partnership to Ireland and 20+ other countries

Artists in 20+ countries across North America, the UK, Europe and Australia can now easily promote upcoming events by embedding in-app ticket links to their videos

TikTok and Ticketmaster are expanding their ticketing partnership into over 20 new markets, including Ireland, following the successful beta launch in the US in 2022.

The move promises to bring music fans closer to their favourite artists. Now, any Certified Artist on TikTok in participating countries can use the Ticketmaster ticketing feature to promote live dates and connect with their audiences.

Fans can also discover and purchase tickets through Ticketmaster directly within the TikTok platform.

Thus far, the partnership has seen successful ticketing campaigns for both established and emerging artists, comedians and sports teams, including Niall Horan, The Kooks, Burna Boy and Shania Twain.

Ticketmaster's collaboration with TikTok is growing! Now in 20 more countries—including the UK, Ireland, Australia, Germany, France, Canada & Mexico—explore fresh events & purchase tickets seamlessly through Ticketmaster within the @tiktok_us app. No need to leave the fun! https://t.co/sOrHYqXR6i

— Ticketmaster (@Ticketmaster) December 4, 2023

"This is an exciting moment for the millions of passionate music fans in the TikTok community," said Michael Kümmerle, Global Music Partnership Development Lead at TikTok. "By enabling fans to buy tickets directly through TikTok, we're giving artists the opportunity to reach ticket buyers in a whole new way and change the game for live events around the world.

"As we bring fans closer to the artists and events they love, we hope to deliver further value to all artists throughout all stages of their careers and provide more opportunities for a growing fanbase. We are very excited to see how our partnership with Ticketmaster will develop over time."

“Today’s music lives on a global stage and the demand for ‘live’ has never been greater," added Michael Chua, VP Global Business Development & Strategic Partnerships at Ticketmaster.

"Through our partnership, TikTok and Ticketmaster are empowering artists to easily connect their content to event discovery and ticket purchase in-app making it easier than ever for fans around the world to experience their favorite artists live.”