Taylor Swift's 'ME!' smashes Vevo record for most-viewed video in 24 hours

Taylor Swift’s latest track ‘ME!’ has eclipsed Ariana Grande’s pop culture sensation ‘Thank U, Next’ as Vevo’s most viewed music video in 24 hours.

After hitting over 65 million views in a single day, the Pennsylvania native’s collaboration with Panic! At the Disco frontman Brendan Urie knocked ‘Thank U, Next’ off the top spot it had reached in November 2018.

Because of you guys, this video broke the @vevo record and WE ARE NOT CALM. pic.twitter.com/4tXuFRtTyb

— Taylor Swift (@taylorswift13) April 28, 2019

Though Grande’s video rallied an impressive 59 million views in 24 hours, it wasn’t enough to stave off Swift’s first new music video since last May.

The psychedelic video features Swift and Urie exploring a fantasy world bursting with rainbows, magic and plenty of positivity. 'ME!' was co-directed by Swift and David Meyers, whose prolific music video credits include Billie Eilish’s recent release ‘bad guy’ and Grande’s own ‘God Is a Woman.’

Watch the music videos for ‘ME!’ and former record-holder ‘Thank U, Next’ here.