- 06 Apr 16
After Taylor Swift's treadmill promo with Apple, Drake's featured song jumped 431% globally in sales
If Taylor Swift's power was ever in doubt, her collab with Apple promoting Drake's song 'Jumpman' should quiet any skeptics; 'Jumpman' jumped 431% globally in sales after Swift's treadmill advertisement.
Swift spread the video to her 72 million followers on Instagram and 75 million followers on Twitter; her reach is undeniably widespread without even considering how many people retweeted and shared the video beyond on her own social media accounts.
This singular example of Swift's influence should make you think a little more about the politics that back every seemingly innocent Instagram post.