First Impressions of Taylor Swift's New Album Lover

Taylor Swift's much buzzed about seventh record Lover is finally upon us. Clocking in at 62 minutes with 18 tracks, it's a big listen. But is it a good listen...

Our first reaction for the most part is a yes. In fact, if the record has a problem it's that it's too much of a good thing.

There's a brilliant sharp and tight 40 minute pop album somewhere in Lover. Opener 'I Forgot That You Existed' is a pretty perfect summation of that moment you realise the person you liked is actually a negative influence in your life. The winning sugary pop of the track is given extra edge by the harsh yet insightful lyrics: "I forgot that you existed / It isn't love, it isn't hate, it's just indifference."

On the opposite side of this topic are the snappy Prince-esque 'I Think He Knows' and 'Paper Rings', both about desiring a crush. The rollicking country rock of the latter is particularly infectious, as are the laugh loud lyrics: "The moon is high like your friends were the night that we first met / I went home and tried to stalk you on the internet."

Also fun and witty is 'The Man' which tackles gender equality. "I'd be a fearless leader. I'd be an alpha type. When everyone believes you. What's that like?", Swift sings over slick synths wondering what she'd be like if born male. This is before the deliciously simple chorus: "If I was a man, I'd be the man."

These songs, along with Lover's singles 'Me!' and 'You Need to Calm Down', are all very strong. What a shame then the album is slightly burdened by a handful of slower tracks - ones which don't really go anywhere and bag down the upbeat pop vibes. Examples of this include 'The Archer', 'It's Nice to Have a Friend' and Dixie Chicks collaboration 'Soon You'll Get Better'.

Still when Lover is delivering, it really delivers. Give it a listen below.