Suki Waterhouse announces new double album Memoir of a Sparklemuffin

Indie-pop artist Suki Waterhouse has announced her new 18-track double album Memoir of a Sparklemuffin which will be released Friday, September 13.

The album’s executive producer is Eli Hirsch, as well as co-producers Jonathan Rado (Beyoncé), Brad Cook (Bon Iver), Greg Gonzalez (Cigarettes After Sex), Rick Nowels (James Blake, Lana del Rey), and Natalie Findlay and Jules Apollinaire of the band Ttrruuces, with whom she co-wrote 'Good Looking' and 'OMG'.

She loosely tethered these 18 tracks to a transformative central concept represented by the sparklemuffin spider: “I came across the Sparklemuffin - which is wildly coloured, does this razzle-dazzle dance, and its mate will cannibalise it if she doesn’t approve of the dance. It’s a metaphor for the dance of life we’re all in. The title felt hilarious, ridiculous, and wonderful to me.”

Waterhouse initially teased Memoir of a Sparklemuffin with the singles 'To Love', 'OMG', 'Faded' and 'My Fun' released earlier this year.

She has also released the lead single off the album, ‘Supersad’, and a music video for the single, in which the singer plays a bed-lounging protagonist and her game show fairy godmother.

The video was directed by filmmaker and longtime creative collaborator Émilie Richard-Froozan.

“I tried to write a nineties song you could hear playing at the mall in Clueless or as an opening track for Legally Blonde,” she said in regards to the new single.

The Sparklemuffin Tour, her previously announced 25-city North American headlining tour in support of the album, will begin at Salt Lake City’s Love Letters Festival on Friday, September 27, and will make stops in Los Angeles, New York City, Chicago, Boston, Toronto, Montreal, and more.

Check out ‘Supersad’ below.