- 20 May 19
Peter McGoran talks to Sarah McBriar, who founded the hugely successful AVA Festival.
Now in its fifth year, AVA Festival is one of the largest dance/electronic events in Ireland. This year's line-up will feature internationally acclaimed acts like Avalon Emerson, Ben Sims, Ben UFO, The Black Madonna and many more. As well as entertaining thousands of music lovers annually, the festival also hosts a conference that has proven crucial for emerging dance and visual artists. It's also brought dance music showcases to places like London, Amsterdam and even Mumbai, giving artists an opportunity to perform in front of new audiences.
Indeed, the impact of AVA can't be overstated.
"Irish dance music in a good place in terms of artists, for sure," says Sarah. "I think that electronic music is very healthy in general. It's become very popular and we're seeing a global community, with the likes of Boiler Room and Resident Advisor, providing support. You see Irish artists gigging all round the UK, Europe and America now. People are able to turn their passion into a career."