Following the success of Sister Ghost's latest single 'Bruised Fruit', Hot Press are proud to premiere the track's powerful new music video.

The single, reviewed in last month's 'A&R Department', sees the Belfast band cement their status as the future of punk rock on these shores with a '90s-inspired anthem about toxic relationships and reclaiming power.

"The first draft of this song was very personal; about my first encounter with sexual consent," band leader and songwriter Shannon Delores O'Neill told us. "It later morphed into a wider concept of feeling bruised in any kind of toxic relationship, whether that be romantic or platonic.

"I wanted the metaphor of a bruised fruit, like an apple that's been dropped and hit the floor and it leaves that mark nobody likes, to represent how it feels to be used; the mark is left on you and it's up to you to see the mark as a lesson to not be bruised again or that this metaphorical mark shows your resilience to come through a toxic experience."

O'Neill, the creative mind behind the Sister Ghost project, has been built up an impressive reputation for mentoring and encouraging other female-identifying musicians in the Northern Irish music scene – setting up the Girls Rock! NI chapter in 2016.

During lockdown, Sister Ghost have been keeping themselves busy by contributing to the fantastic Quarantine Compilation Jams: Vol 3 from Hoom Hits. 

Take a look at the video for 'Bruised Fruit' below:

Like many musicians, Sister Ghost has been heavily impacted by gig cancellations amid the COVID-19 crisis. Support the band by buying their music, including 'Bruised Fruit', here.