PREMIERE: Sister Ghost share new video for 'Bruised Fruit'

Following the success of Sister Ghost's latest single 'Bruised Fruit', Hot Press are proud to premiere the track's powerful new music video.

The single, reviewed in last month's 'A&R Department', sees the Belfast band cement their status as the future of punk rock on these shores with a '90s-inspired anthem about toxic relationships and reclaiming power.

"The first draft of this song was very personal; about my first encounter with sexual consent," band leader and songwriter Shannon Delores O'Neill told us. "It later morphed into a wider concept of feeling bruised in any kind of toxic relationship, whether that be romantic or platonic.

"I wanted the metaphor of a bruised fruit, like an apple that's been dropped and hit the floor and it leaves that mark nobody likes, to represent how it feels to be used; the mark is left on you and it's up to you to see the mark as a lesson to not be bruised again or that this metaphorical mark shows your resilience to come through a toxic experience."

O'Neill, the creative mind behind the Sister Ghost project, has been built up an impressive reputation for mentoring and encouraging other female-identifying musicians in the Northern Irish music scene – setting up the Girls Rock! NI chapter in 2016.

During lockdown, Sister Ghost have been keeping themselves busy by contributing to the fantastic Quarantine Compilation Jams: Vol 3 from Hoom Hits. 

Take a look at the video for 'Bruised Fruit' below:

Like many musicians, Sister Ghost has been heavily impacted by gig cancellations amid the COVID-19 crisis. Support the band by buying their music, including 'Bruised Fruit', here.