The company, which has already opened stores in Limerick, Cork and Dublin over the past two years, is now adding stores at Stephens Green Shopping Centre in Dublin, Eyre Square Shopping Centre in Galway and Georges Street in Waterford. This will bring the total number of own-branded stores to six.
Announcing the news, Virgin Media says it has plans to further increase its retail presence in 2017. They added that they're "exploring new retail opportunities that showcase the possibilities of the digital home in some of Ireland’s major shopping destinations".
Paul Farrell, Vice President at Virgin Media, said: “Our continued focus on quality and outstanding service has helped us build a strong customer base. By the end of 2017 we will have a high street presence in five of Ireland’s key cities, allowing us to drive further growth whilst communicating the benefits of Virgin Media’s products to consumer’s first-hand.
"We’re passionate about bringing content and technology to life and having a strong store network will provide our customers with a truly ‘Virgin’ experience at every touch point.”
The stores will be operated by Virgin Media’s new retail partner, TCCL Limited, and will offer a full suite of sales and service across it connectivity, communications and entertainment portfolio. Con Lehane, Director of TCCL, commented: "This is a fantastic opportunity for TCCL to partner with a world class brand and create a chain of experiential stores throughout Ireland. These staffed sales facilities will showcase Virgin Media's quad-play offering of broadband, TV, home phone and mobile.
"This partnership has already created 15 new positions and as more high street stores open, it will create a small number of local jobs, with staff receiving intensive product and customer service training.”