Foy Vance track for Denny media campaign

The track, which has also featured in series two of Greys Anatomy, was chosen by Denny, not just because of its simple melody and beautiful arrangement, but because of the way it lovingly portrays simple memories of home. Homebird’ will feature in six different TV ads, as well as a number of radio ads over the coming months, and is expected to be heard by around three million people, many of whom will be introduced to the charms of Foy Vance for the very first time. Vance’s unique style has already won him critical acclaim from Pete Townsend and Bonnie Raitt.

Tricia Burke, Marketing Manager, Denny said, “Once we heard the track we were immediately taken both by the melody and by the way it had such obvious affection for home and family a perfect fit for our new TV campaign which focuses on Denny as the taste of home. The Denny ads were filmed in Irish homes from all over the country and feature real people enjoying breakfast together on special occasion in their lives- the first ad in the series (currently on TV ) follows a bride on the morning of her wedding relishing her last family breakfast before walking up the aisle. Over the coming months we will feature a father and son, a group of friends at the All Ireland, children on their first day of school, and a band, all enjoying Denny during that special moment in their lives. The music fits perfectly with each of these scenarios, evoking a sense of warmth and ritual.”

Denny have also made a contribution of €10,000 to The Simon Communities of Ireland on behalf of the families who allowed them film their taste of home. Denny has so far raised approx €80,000 for the organisation that provides care, accommodation and support for people experiencing homelessness and at risk.

For more in Foy Vance see http://www.foyvance.ie
For more on Denny, visit http://www.homeis.ie