Ed Sheeran directly challenges ticket touts with gig announcement

Given the singer's massive popularity in Ireland, tickets are likely to sell out within several minutes on Saturday, July 8. But if you're contemplating buying tickets just to resell them at a massively inflated price - don't bother.

Taking matters into his own hands after Irish TDs failed to sort the matter out, Ed has made clear that people will be required to bring their tickets, booking confirmation and credit card, plus a form of ID to the concerts or they may not be granted entry to the show.

Furthermore, tickets are not valid if resold, unless it is through Twickets, an official face-value resale partner who have teamed up with Ed for next summer’s tour.

In a statement on Wednesday, Twickets said that “Ed and his team have a strict stance against anyone using secondary ticketing websites for profit” and that the policy on his 2018 tour will ensure “no profit to touts and no one getting ripped off”.

The move comes after Radiohead used a similar idea to fight ticket touts when they played at the 3Arena earlier this month.

While most people will welcome the move, others will be wondering why it's left to musicians to handle these matters, and why are politicians aren't doing more to deal with this situation.

Here are the dates for the European stadium tour, tickets on sale Saturday 8th of July - https://atlanti.cr/euuk2018tour

A post shared by Ed Sheeran (@teddysphotos) on Jun 28, 2017 at 1:35am PDT