- 24 Oct 19
Coldplay continue their old school streak by taking out an ad in a local Welsh paper to announce the tracklist for their upcoming album.
Earlier this week, Coldplay confirmed rumours of their eighth studio album, Everyday Life by resurrecting the ancient art of posting letters. This morning, they have brought back yet another ancient pastime: reading the paper's classified ads. If you got a copy of the Irish Times or the North Wales Daily Post this morning, you likely saw that Coldplay advertised their tracklist in the classifieds.
The band hinted that they might post an ad in the fan letters they sent out, which read: "For the last 100 years or thereabouts we have been working on a thing called Everyday Life. In the classifieds you might write 'double album for sale, one very careful owner'. One half is called Sunrise, the other Sunset. It comes out 22 November. It is sort of how we feel about things."
The original ad, found in the North Wales Daily Post simply reads:
Everyday Life by Coldplay.
Trouble in Town
WOTW / POTP
When I Need a Friend
Cry Cry Cry
Champion of the World
The tracklist is then followed by a small moon and sun, and "November 22, 2019" – the presumed release date of Everyday Life. The choice to premiere the tracklist in the North Wales Daily Post was deliberate, according to the band – lead guitarist Jonny Buckland used to work for the paper, he revealed in a tweet this morning.
"I once had a holiday job at the Daily Post, placing photos of houses for sale," he explained. "I wasn't very good at it."
I once had a holiday job at the Daily Post, placing photos of houses for sale. I wasn't very good at it. JB https://t.co/tYquPUn8S4
— Coldplay (@coldplay) October 23, 2019
Identical ads appeared in other local papers, according to numerous tweets. However, the Irish Times classified included the exact line from the announcement letter. "Double album for sale, one very careful owner," it reads, followed by the same tracklist but 'بنى آدم' written in Roman letters as 'Bani Adam'.
Conspiracies surrounding a new album began spinning last week when mysterious black and white posters of the band appeared in cities across the globe, including Berlin, Hong Kong and Sydney. They depicted the band members in a vintage-inspired setting along with the date November 22, 1919 – 100 years before the release of Everyday Life.
Previously, a source told The Daily Star that the UK band will drop a "arty" new album before they come forward with a more mainstream record next year. They said, "The first album is the more experimental side of Coldplay, they probably won't tour until 2020 when the next one arrives".