- 14 Sep 21
Beyoncé has become only the fourth person to wear the famous Yellow Diamond necklace.
Beyoncé and Jay-Z are the stars of an ongoing Tiffany & Company ad campaign, which saw the pair luxuriously lounge around their home while adorning diamonds.
In a new video for Tiffany, Beyoncé has covered 'Moon River' - the song that Audrey Hepburn famously sang in 1961’s Breakfast at Tiffany’s.
Beyoncé once again dons the iconic Tiffany Yellow Diamond in an homage to the iconic film — after Audrey Hepburn wore the same stone while promoting the film 60 years ago.
The video shows the Carters, who married in 2008 and have three children, sipping champagne and gazing adoringly at one another in the Orum House, a Zoltan Pali-designed architectural gem in Bel Air that serves as their home. Acclaimed director Emmanuel Adjei curated the clip, and incorporates retro footage captured by Jay-Z on a Super 8 camera.
Beyoncé wears Balmain, while her husband wears Tiffany rocks of his own to rival his wife’s in the clip – most notably Jean Schlumberger’s Bird on a Rock brooch, reimagined by Tiffany artisans as a pair of one-of-a-kind cufflinks for the artist.
The prestigious jeweller has joined forces with BeyGood and the Shawn Carter Foundation to establish the Tiffany & Co About Love Scholarship Program. The brand has committed $2 million in funding for students in the arts at Historically Black Colleges and Universities.
Tiffany & Company began its 'About Love' campaign with Beyoncé in Jay-Z in late August. In one ad, the musicians pose in front of a long-unseen Jean-Michel Baquiat painting titled 'Equals Pi'.
Friends of the famous artist have criticised the painting’s usage, but representatives for Tiffany have defended the campaign, stating: “The beauty of art is that it can be interpreted in a number of ways. All important works provoke thought and create a dialogue. Jean-Michel Basquiat’s Equals Pi is no different, and we are pleased to be able to share this work with the world.”
Listen to Beyoncé's take on 'Moon River' below:
Photo credit: Mason Poole