Apple Music's main rival has 75 million users, but with 800 million having an Itunes account, it's clear that Apple's popularity is only set to rise. Apple's free trial period will end on 30 September where they will ask users to switch to a paying account which might stem the tide of those switching from Spotify to Apple. Apple Music Executive has said that Apple is "thrilled" with the results so far and is happy with the progress of the streaming service.